Get Started on the Athlete Arena by Claiming your FLX ID here
Get Started on the Athlete Arena by Claiming your FLX ID here
Who We Are Not.
Who We Are Not.
Sometimes, it’s easier to tell you who we are by telling you who we’re not. So here goes.
We’re not your roll-off-the-couch, Uncle Rico type chasing a fat payday at your expense. We’re not the churn-’em-and-burn-’em management crew who values profits more than people. We’re not a big data company with even bigger blind spots. And we’re definitely not your average tech outfit jumping on the latest NIL trend just to ride the wave.
That’s not us—and we’re proud of it.
Who We Are.
We are the 5:00 am wake-up call, driving our kids to cross country meets. We are the parents of a nationally ranked, D1-bound quarterback, with the scars, sweat, and years of sacrifice to prove it. We are your former coach—grinding with you in the weight room, guiding you from the sidelines, and showing up off the field. We are your fierce baller daughter, backed by a mama bear on a mission to make sports better for every athlete. We are the former NFL linebacker who fought his way back from open heart surgery, just to feel the rush of one more hit. We’ve been in your shoes—or cleats, or spikes, or whatever gets you and your athletes in the game.
We get it. And because we get it—we got you.
Who We Are.
We are the 5:00 am wake-up call, driving our kids to cross country meets. We are the parents of a nationally ranked, D1-bound quarterback, with the scars, sweat, and years of sacrifice to prove it. We are your former coach—grinding with you in the weight room, guiding you from the sidelines, and showing up off the field. We are your fierce baller daughter, backed by a mama bear on a mission to make sports better for every athlete. We are the former NFL linebacker who fought his way back from open heart surgery, just to feel the rush of one more hit. We’ve been in your shoes—or cleats, or spikes, or whatever gets you and your athletes in the game.
We get it. And because we get it—we got you.
Who We Are.
We are the 5:00 am wake-up call, driving our kids to cross country meets. We are the parents of a nationally ranked, D1-bound quarterback, with the scars, sweat, and years of sacrifice to prove it. We are your former coach—grinding with you in the weight room, guiding you from the sidelines, and showing up off the field. We are your fierce baller daughter, backed by a mama bear on a mission to make sports better for every athlete. We are the former NFL linebacker who fought his way back from open heart surgery, just to feel the rush of one more hit. We’ve been in your shoes—or cleats, or spikes, or whatever gets you and your athletes in the game.
We get it. And because we get it—we got you.
Where We Started.
We didn’t build FLX to start a business—we built it to fix a broken system. One athlete, six years, and a hundred wrong turns later, we turned pain into a platform that’s changing the game for everyone, including you. Because for committed athletes, sports has been a high-stakes guessing game you can’t afford to lose. We made the mistakes so you don’t have to.
Where We Started.
We didn’t build FLX to start a business—we built it to fix a broken system. One athlete, six years, and a hundred wrong turns later, we turned pain into a platform that’s changing the game for everyone, including you. Because for committed athletes, sports has been a high-stakes guessing game you can’t afford to lose. We made the mistakes so you don’t have to.
Where We Started.
We didn’t build FLX to start a business—we built it to fix a broken system. One athlete, six years, and a hundred wrong turns later, we turned pain into a platform that’s changing the game for everyone, including you. Because for committed athletes, sports has been a high-stakes guessing game you can’t afford to lose. We made the mistakes so you don’t have to.
What We Do.
FLX Sports is built for athletes who weren’t born into legacy—but are ready to create their own. No connections. No blueprint. Just grit, growth, and the right guidance. And we’ve got the data to back it up. Make no mistake—you are a STAT. In a fragmented industry, you can’t afford to let your stats float aimlessly. You need to claim them. Tame them. Own your journey. We’re here to help.
What We Do.
FLX Sports is built for athletes who weren’t born into legacy—but are ready to create their own. No connections. No blueprint. Just grit, growth, and the right guidance. And we’ve got the data to back it up. Make no mistake—you are a STAT. In a fragmented industry, you can’t afford to let your stats float aimlessly. You need to claim them. Tame them. Own your journey. We’re here to help.
What We Do.
FLX Sports is built for athletes who weren’t born into legacy—but are ready to create their own. No connections. No blueprint. Just grit, growth, and the right guidance. And we’ve got the data to back it up. Make no mistake—you are a STAT. In a fragmented industry, you can’t afford to let your stats float aimlessly. You need to claim them. Tame them. Own your journey. We’re here to help.
FLX is built for the everyday athlete—the ones who overcome obstacles and outperform expectations. That’s who we are. The real question is: who are you? Maybe you’re here to level up. Maybe you’re here to finally get noticed. Or maybe you’re here because you know the system needs to change—and you’re ready to be part of it.
FLX is built for the everyday athlete—the ones who overcome obstacles and outperform expectations. That’s who we are. The real question is: who are you? Maybe you’re here to level up. Maybe you’re here to finally get noticed. Or maybe you’re here because you know the system needs to change—and you’re ready to be part of it.
FLX is built for the everyday athlete—the ones who overcome obstacles and outperform expectations. That’s who we are. The real question is: who are you? Maybe you’re here to level up. Maybe you’re here to finally get noticed. Or maybe you’re here because you know the system needs to change—and you’re ready to be part of it.
Meet the experts behind FLX Sports
Nephi Casuga
Founder, Head of Recruiting
Gary Gentry
Chief Executive Officer
Brianna Greenhalgh
Chief Financial Officer
Kevin Gulledge
Chief Revenue Officer
Chanler Godfrey
VP, Business Development
Steve Lund
Chief AI Officer
Emily Staker
NIL Compliance and Pro Agent
James Thomson
Executive Director of Football
Meet the experts behind FLX Sports
Nephi Casuga
Founder, Head of Recruiting
Gary Gentry
Chief Executive Officer
Brianna Greenhalgh
Chief Financial Officer
Kevin Gulledge
Chief Revenue Officer
Chanler Godfrey
VP, Business Development
Steve Lund
Chief AI Officer
Emily Staker
NIL Compliance and Pro Agent
James Thomson
Executive Director of Football
Meet the experts behind FLX Sports
Nephi Casuga
Founder, Head of Recruiting
Gary Gentry
Chief Executive Officer
Brianna Greenhalgh
Chief Financial Officer
Kevin Gulledge
Chief Revenue Officer
Chanler Godfrey
VP, Business Development
Steve Lund
Chief AI Officer
Emily Staker
NIL Compliance and Pro Agent
James Thomson
Executive Director of Football
Help us build the athlete ecosystem.
Help us build
the athlete ecosystem.
From rising stars to pro-bound athletes, we’re uniting everyone under one powerful network. Join us in shaping a sports world driven by genuine opportunity and shared success.
FLX Sports powers a data-driven sports technology ecosystem that unifies athletes, brands, and institutions on one integrated platform - our Athlete Arena.
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