FLX Sports and Cerbrec Announce Exclusive Joint Venture to Revolutionize AI in Sports Technology

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FLX Sports and Cerbrec Announce Exclusive Joint Venture to Revolutionize Ai in Sports Technology

Salt Lake City, Utah — [June 12, 2025] —  FLX Sports, a data-driven sports technology ecosystem, and Cerbrec, a leading AI solutions provider, today announced an exclusive joint venture aimed at transforming the sports industry through advanced artificial intelligence. 

This strategic partnership designates Cerbrec as the AI arm of FLX Sports, while FLX Sports becomes the marketing and business development arm of Cerbrec, marking a significant milestone in the integration of AI within sports technology.

The collaboration seeks to unify athletes, coaches, universities, and brands into a single, intelligent platform known as the Athlete Arena. By democratizing AI solutions, the companies’ goal is to make data accessible and impactful for athletes across all sports.

Cerbrec turned heads last year, when they were selected for the 2024 AWS Generative AI Accelerator program. Launched by Amazon Web Services, Inc. (AWS), the Accelerator identifies top early-stage startups that are using generative AI to solve complex challenges, with the objective to help them scale and grow.

"This partnership with Cerbrec represents a significant leap forward in our mission to empower athletes and stakeholders in the sports landscape," said Gary Gentry, CEO of FLX Sports. "By integrating Cerbrec's advanced AI capabilities, we can offer more personalized solutions, enhancing performance and opportunities for all participants in the Athlete Arena."

Garrett Wang, CEO of Cerbrec, echoed the sentiment:

"Partnering with FLX Sports allows us to apply our AI expertise in a dynamic and impactful way. Together, we're poised to transform how data and intelligence drive success in sports."

To learn more about FLX Sports and its Athlete’s Arena, visit www.FLXSports.com. Information about Cerbrec can be found at www.Cerbrec.com 

For media inquiries, please contact:
Kevin D. Gulledge, CCO
KevinG@FLXSports.com

www.FLXSports.com

About FLX Sports

FLX Sports is a data-powered sports technology ecosystem designed to unify athletes, coaches, universities, and brands into a single platform known as the Athlete Arena. By leveraging cutting-edge tools and real-time analytics, FLX empowers athletes to take control of their careers, enables coaches to gain competitive advantages, provides universities with compliant support platforms, and offers brands unrivaled access to meaningful data and connections to Empower What's Next.

About Cerbrec

Cerbrec is a cutting-edge data solutions provider specializing in AI-driven platforms. Its leading graphical AI platform empowers subject matter experts to create bespoke AI solutions by natural language queries or drag-and-drop. They are transforming how companies approach AI integration in their work. Cerbrec is committed to democratizing AI solutions for the sports industry.