FLX Sports Names Kevin D. Gulledge as Chief Revenue Officer

FLX Sports Names Kevin D. Gulledge as Chief Revenue Officer to Lead Growth Strategy and Market Expansion

SALT LAKE CITY — [December 1, 2024] — FLX Sports, the integrated, data-driven technology ecosystem behind the Athlete’s Arena, announced today that Kevin D. Gulledge has joined the company as Chief Revenue Officer (CRO). With more than two decades of experience in business strategy, marketing, and revenue optimization, Gulledge will oversee growth strategy, data monetization, and market positioning for the company.

FLX Sports unifies athletes, coaches, universities and brands in a single, cutting-edge platform that empowers the full lifecycle of athletic development. Gulledge's appointment reinforces the company's commitment to scaling its impact through data-powered innovation and strategic alignment.

Often described by colleagues as “the Swiss Army Knife of Business,” Gulledge brings deep expertise in market and financial analysis, brand messaging, and revenue strategy. Over his 20+ year career, he has consulted with more than 110 businesses, helped launch 11 startups, rebranded multiple companies, and written hundreds of pieces of marketing collateral. 

“Kevin’s ability to convert vision into action is unmatched,” said Gary Gentry, CEO of FLX Sports. “He brings not just experience, but a deep understanding of how to turn financial analysis and targeted marketing into industry dominance. His leadership will help define the next phase of growth at FLX Sports.”

In his new role, Gulledge will focus on revenue generation through branded messaging, corporate culture alignment, and strategic partnerships that reinforce FLX Sports' position as the premier platform in sports technology.

“I’ve spent my career bridging the gap between customer expectation and reality,” said Gulledge. “At FLX Sports, I’ll make sure our messaging and communication matches our innovation. The opportunity to scale a platform that unites athlete performance, data, and opportunity is why I’m here. We’re not just building a company—we’re changing the game.”

For more information about FLX Sports and its Athlete’s Arena platform, visit www.FLXSports.com.

For media inquiries, please contact:
Kevin D. Gulledge, CRO
KevinG@FLXSports.com

www.FLXSports.com

About FLX Sports

FLX Sports is a data-powered sports technology ecosystem designed to unify athletes, coaches, universities, and brands into a single platform known as the Athlete Arena. By leveraging cutting-edge tools and real-time analytics, FLX empowers athletes to take control of their careers, enables coaches to gain competitive advantages, provides universities with compliant support platforms, and offers brands unrivaled access to meaningful data and connections to Empower What's Next.