Seasoned Business Pro Named Chief Revenue Officer at FLX Sports

FOR IMMEDIATE RELEASE

Seasoned Business Pro Named Chief Revenue Officer at FLX Sports

SALT LAKE CITY —  (May 1, 2025) FLX Sports, a Salt Lake City-based sports technology company, announced Thursday the appointment of Zane Hansen as its new Chief Revenue Officer.

Hansen brings a wealth of experience in scaling brands from regional to national recognition. He was co-Founder of CircusTrix, ultimately acquiring Skyzone to become the world's largest indoor active recreation and trampoline park company.

Following other successful ventures, including rapid expansion of a property management company, Hansen consulted with several companies whose brands grew to become national powerhouses in their respective industries, including innovative Gabb Wireless. His expertise in revenue strategy, channel partnerships and market development will be instrumental as FLX continues to scale its platform.

FLX Sports operates a data-powered ecosystem that unifies athletes, coaches, universities and brands into one integrated platform known as the Athlete Arena. By leveraging next-generation analytics and strategic business development, the platform empowers athletes to monetize their skills, supports coaches and universities with actionable insights, and delivers brands unparalleled access to high-potential talent.

“Zane’s proven ability to drive revenue through strategic partnerships and scalable growth models makes him the perfect fit for FLX Sports at this pivotal moment,” said Gary Gentry, CEO of FLX Sports. “His deep experience building national brands will help us accelerate our momentum and deepen our impact across the sports landscape.”

Hansen said he was inspired by FLX Sports’ innovative approach to sports technology and its athlete-first ethos.

“The game is changing — and I believe FLX Sports is the team rewriting the rules,” said Hansen. “We’re bringing elite tech, real-time data analytics, and cultural momentum to the forefront of athlete development and brand engagement. I’ve never seen a clearer opportunity to create such significant impact at scale"

For media inquiries, please contact:
Kevin D. Gulledge, CCO
KevinG@FLXSports.com

For more information, visit www.FLXSports.com

About FLX Sports

FLX Sports is a data-powered sports technology ecosystem designed to unify athletes, coaches, universities, and brands into a single platform known as the Athlete Arena. By leveraging cutting-edge tools and real-time analytics, FLX empowers athletes to take control of their careers, enables coaches to gain competitive advantages, provides universities with compliant support platforms, and offers brands unrivaled access to meaningful data and connections. FLX is here to Empower What's Next.