FLX Sports Appoints Chanler Godfrey as Vice President of Business Development

FOR IMMEDIATE RELEASE

FLX Sports Appoints Chanler Godfrey as Vice President of Business Development to Drive Strategic Growth

SALT LAKE CITY, UTAH — [October 1, 2024] — FLX Sports, the data-driven sports technology ecosystem that powers its integrated platform, the Athlete’s Arena, today announced the appointment of Chanler Godfrey as Vice President of Business Development. Godfrey will lead the company’s growth initiatives through high-impact strategic partnerships, athlete acquisition, and long-term expansion planning.

With a background including a profession in motorsports, entrepreneurship, ambassadorship, and intrapreneurship, Godfrey brings a dynamic perspective and proven ability to identify and capture high-value opportunities across the sports and technology landscape. 

His appointment marks a key step in FLX Sports' mission to unify athletes, coaches, universities, and brands through its data-powered platform. And Godfrey’s creative and strategic approach drives partnerships that fuel growth before, during, and after launch, positioning FLX Sports as the central hub for all aspects of athletic development.

“Chanler brings a rare combination of competitive mindset, visionary thinking, and business acumen,” said Kevin Gulledge, CRO of FLX Sports. “His ability to translate insights into action will be a catalyst as we continue building FLX into the central marketplace for athletic development.”

FLX Sports’ Athlete’s Arena is redefining the athlete journey, offering an end-to-end ecosystem where performance, connection, and opportunity converge.

“I’m grateful for the opportunity to work with such an amazing team to disrupt such a broken system,” said Godfrey. “What we’re building is far beyond what currently exists, It’s more than a platform—it’s a movement. Coming from a dynamic background in action and motorsports, I’ve had the rare privilege of touring the world alongside some of the most talented athletes alive. I’ve been blessed with opportunities that changed my life—and ever since I’ve been driven by a mission to create those same doors of opportunity for others. Every startup I’ve been part of has always been about purpose. That’s why I created the phrase ‘Discover Courage’—a personal ethos and now a driving force behind everything I build. To me, FLX is not just a product; it’s an invitation for every athlete to step into the arena, take on the challenge, and discover their own courage.”

For more information about FLX Sports and the Athlete’s Arena, visit www.FLXSports.com.

For media inquiries, please contact:
Kevin D. Gulledge, CRO
KevinG@FLXSports.com

www.FLXSports.com

About FLX Sports

FLX Sports is a data-powered sports technology ecosystem designed to unify athletes, coaches, universities, and brands into a single platform known as the Athlete Arena. By leveraging cutting-edge tools and real-time analytics, FLX empowers athletes to take control of their careers, enables coaches to gain competitive advantages, provides universities with compliant support platforms, and offers brands unrivaled access to meaningful data and connections to Empower What's Next.