FOR IMMEDIATE RELEASE

FLX Sports Appoints Lucas Pessoa as Senior Project Manager to Lead Scalable Growth & Platform Innovation

SALT LAKE CITY — [June 17, 2024] — FLX Sports, the data-driven sports technology company behind the Athlete’s Arena platform, today announced the hiring of Lucas Pessoa as Senior Product Manager. With a strong international background in engineering, entrepreneurship, and product leadership, Pessoa joins the team to accelerate user growth, unlock new revenue streams, and enhance the platform’s user experience.

FLX Sports unifies athletes, coaches, universities, and brands into one seamless ecosystem designed to support the full journey of athletic development. Pessoa’s expertise in product vision, team building, and cross-functional strategy will be central to the company’s mission of creating meaningful, community-first tools and services.

“Lucas brings a rare blend of global insight, technical depth, and product leadership that will help FLX scale and serve athletes at every level,” said Gary Gentry, CEO of FLX Sports. “His ability to turn strategy into execution will be vital as we build the future of sports technology.”

Pessoa will focus on three key areas: scaling athlete engagement through community-driven growth, developing premium enterprise offerings for universities and brands, and expanding revenue through innovative athlete-focused features, advertising, and e-commerce opportunities.

"The combination of an athlete-centered culture and our amazingly talented people is what sets FLX Sports apart. For too long, the sports world has lacked the technology to address barriers to fair evaluation and opportunities,” said Pessoa. “We're not just building a platform; we're fostering a vibrant community around a shared belief that talent and performance deserve recognition, and our product roadmap is laser-focused on making that a reality for athletes everywhere.”

To learn more about FLX Sports and its Athlete’s Arena platform, visit www.FLXSports.com.

For media inquiries, please contact:
Kevin D. Gulledge, CRO
KevinG@FLXSports.com

www.FLXSports.com

About FLX Sports

FLX Sports is a data-powered sports technology ecosystem designed to unify athletes, coaches, universities, and brands into a single platform known as the Athlete Arena. By leveraging cutting-edge tools and real-time analytics, FLX empowers athletes to take control of their careers, enables coaches to gain competitive advantages, provides universities with compliant support platforms, and offers brands unrivaled access to meaningful data and connections to Empower What's Next.