Gary Gentry Named CEO of FLX Sports

FOR IMMEDIATE RELEASE

Gary Gentry Named CEO of FLX Sports, Pioneering the Future of Data-Driven Sports Technology

June 27, 2024 — [Salt Lake City, Utah] — FLX Sports, an innovative data-powered sports technology ecosystem, announced today the appointment of Gary Gentry as Chief Executive Officer. Gentry brings more than two decades of executive leadership in SaaS and high-growth technology sectors, with a consistent record of driving exponential revenue growth and successful exits for venture capital and private equity-backed companies.

FLX Sports is redefining the sports industry by uniting athletes, brands and universities into a single, integrated marketplace, or Athlete Arena — empowering all stakeholders with unprecedented access, analytics, and opportunities in the evolving sports industry.

"Gary is a self-made leader with a visionary mindset and an infectious enthusiasm that inspires everyone around him," said Nephi Casuga, FLX Sports Founder. "His proven ability to scale companies, forge strategic partnerships, and execute successful exits makes him the perfect choice to lead FLX into its next phase of growth."

With a distinguished career in technology leadership, Gentry's journey began at social media marketing startup Wildfire Interactive, which was later acquired by Google in a landmark $450 million transaction. His exceptional leadership continued at LinkedIn, where he guided high-performing teams.

A sought-after executive, Gentry has established an impressive track record across multiple high-growth technology ventures domestically and internationally. Known for his positive, data-driven approach, he has consistently demonstrated the ability to build and scale exceptional teams that deliver outstanding results.

Gentry holds an MBA from The Defiance College in Ohio and completed his undergraduate studies at Loyola University Chicago.

"I’m thrilled to join FLX Sports at such a pivotal moment," Gentry said. "This company is revolutionizing how athletes, coaches, universities and brands interact. With our data-driven platform, we’re not just changing the game — we’re rewriting the rules."

With deep-rooted connections at tech giants like Google and Microsoft, Gentry is well-positioned to elevate FLX Sports’ profile, forge key strategic partnerships, and drive rapid market expansion.

For media inquiries, please contact:
Kevin D. Gulledge, CRO
KevinG@FLXSports.com

www.FLXSports.com

About FLX Sports

FLX Sports is a data-powered sports technology ecosystem designed to unify athletes, coaches, universities, and brands into a single platform known as the Athlete Arena. By leveraging cutting-edge tools and real-time analytics, FLX empowers athletes to take control of their careers, enables coaches to gain competitive advantages, provides universities with compliant support platforms, and offers brands unrivaled access to meaningful data and connections to Empower What's Next.