Todd Ballard Appointed to FLX Sports Board of Directors

FOR IMMEDIATE RELEASE

Todd Ballard Appointed to FLX Sports Board of Directors

SALT LAKE CITY — [March 7, 2025] — FLX Sports, a Salt Lake City-based sports technology company, announced Friday the appointment of Todd Ballard to its board of directors.

Ballard, the former chief marketing officer of GoPro, and a current founding partner at ALT Sports Data, brings more than 20 years of experience in global brand development, sports marketing and strategic partnerships. During his time at GoPro, Ballard played a pivotal role in building the brand’s global identity, leading initiatives that helped solidify GoPro’s position as a household name in sports and content creation.

Prior to GoPro, Ballard worked in strategic leadership roles with global sports and lifestyle brands and properties, where he developed expertise in experiential marketing, athlete partnerships and brand strategy—experience he now brings to FLX Sports during a critical phase of growth and expansion.

FLX Sports operates a data-powered ecosystem called the Athlete Arena, which unifies athletes, coaches, universities and brands in one integrated platform. Designed to meet the evolving demands of the sports industry, FLX empowers athletes to manage and monetize their careers, while providing coaches, schools and sponsors with valuable tools and insights to stay competitive.

“Todd is one of the most innovative minds in sports and lifestyle branding,” said Gary Gentry, CEO of FLX Sports. “His ability to connect culture, community and commerce through strategic storytelling and partnerships will be a major asset as we continue building the FLX platform and growing our national footprint.”

Ballard said he’s excited to help shape the next generation of sports technology and athlete empowerment.

“FLX Sports is doing something truly disruptive by creating a platform that puts athletes at the center of the sports ecosystem,” said Ballard. “I’m honored to join the board and contribute to a brand that’s not only embracing innovation, but also reshaping how athletes connect with opportunity.”

Ballard’s appointment marks the latest addition to a growing board of accomplished executives guiding FLX Sports through its next phase of development.

For more information, visit www.FLXSports.com

For media inquiries, please contact:
Kevin D. Gulledge, CRO
KevinG@FLXSports.com

www.FLXSports.com

About FLX Sports

FLX Sports is a data-powered sports technology ecosystem designed to unify athletes, coaches, universities, and brands into a single platform known as the Athlete Arena. By leveraging cutting-edge tools and real-time analytics, FLX empowers athletes to take control of their careers, enables coaches to gain competitive advantages, provides universities with compliant support platforms, and offers brands unrivaled access to meaningful data and connections to Empower What's Next.